Saks: WANT IT

Saks we love you. Not for your fantastic sales this gloomy shopping season but for stepping up to bat and accepting the challenge of convincing people to buy at full price again.  Saks Fifth Avenue's new marketing campaign, "WANT IT" heavily borrows from 1940's  Russian agitprop.  Shopping as a patriot act?  Brilliant. So do good, shop, you will be stimulating the economy. And Canada, guess what!  Saks is now shipping to you.   Catch more details about Saks Fifth Avenue's campaign here.