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life at ideeli
Wednesday
Apr152009

Style Questionnaire: Jess Zaino 

 

We totally heart style and trend expert, Jess Zaino whose claim to fame includes being the host of The Modern Girls Guide to Life on Style Network and being a contestant on VH1's Glam God with Vivica A. Fox.  

Name and where you are from: Jess Zaino, NYC

Describe your look: I'm working a modern day Clara Bow thing

Day job: Lifestyle Entrepreneur and Purveyor of Fine Style Goods

Dream Job: Create and run a lifestyle brand of affordable collections, books, shows  - think Jessica Simpson but instead of Simpson, its Zaino

What inspires you?: Life

Most treasured item in your closet: My Boyfriend Shirt 

What items do you covet?: Anything by Charlotte Ronson. Jewels by Jennifer Meyer or House of Harlow. Loving Tory Burch's newest collection of totes. Juicy Couture's Peace Sign BFF shades are cute and make a statement of luxury and world peace. Fab. 

Fashion heroes: Patricia Field, Coco Chanel, Marlene Dietrich, Kate Moss

Favorite fashion period: I love the structured masculinity of the 1940's

What do you plan to wear this spring?: Brightly colored mini dresses paired with a structured dark business suit jacket from theory and a cute pair of chain link, orange sandals I found at Wal-mart for $5. I also plan on sporting loose t-shirts with wide leg jeans and a panama hat.

Famous Last Words: Yesterday is history, tomorrow is a mystery, and today is a gift; that’s why they call it the present. -- Eleanor Roosevelt

Brilliant! 

Tuesday
Apr142009

Lucky Magazine Swimsuit Offer

Yes, swimsuit shopping season is here! If you are like me- a little reward to shop is a HUGE incentive. Enter, Lucky magazine.

Purchase any of the swimsuits featured here, and Lucky will send you a set of Alex + Ani bangles and a bottle of Rimmel LYCRA® Wear 10 nail polish to complete your beach babe look.  Towel and sunblock are not included.

 

Monday
Apr132009

The Chanel Car, The Fiore

The New York Car Show is in full force and it leaves me wanting to trade up my no -nonsense Ford Fusion for something tres chic like the new Chanel Car.

Yes, you "read" me correctly, but currently the vehicle designed by Jin Young Jo at South Korea’s Honk-it University exists only as a concept car.  Fingers crossed it goes into production.  Catch a glimpse of the vehicle, called The Fiore, in the impressive 3D animation above.

Friday
Apr102009

Le Whif, Inhalable Treats

 

It is every chocolate lover's dream- the ability to enjoy your favorite treats with zero guilt and that means zero calories. Enter, Le Whif, an inhaler developed by scientists to make that sweet dream come true. The revolutionary device that looks like a lipstick tube allows users to inhale chocolate instead of eating it to satisfy cravings. Invented by Harvard biomedical engineer David Edwards, Le Whif comes in four different flavors - raspberry, mint, mango, and plain. It costs around $2 for four 'whifs'.  I plan on stashing a six pack in my purse.

Friday
Apr102009

Hello Yellow, Nail Trends


 Tracy Reese for Sally Hansen, Forsythia

Our nail trend expert Kelly Keeton is back with advice on which yellow you should say hello to this season. 

Spring has sprung in the land of nail polish. We are seeing bright festive colors of all kinds, but yellow seems to be the order of the day for almost every collection being released this season. The yellow’s range in color from light and lemony to goldenrod. Whatever your skin tone, you are sure to find at least one yellow that will brighten your day.

Every polish in The Spring 2009 Tracy Reese for Sally Hansen collection is named after a flower.  The line includes a beautiful Dijon mustard yellow called Forsythia (see above). It has a lot of fine silvery shimmer making it a good fit for cooler skin tones.  The consistency was a bit thick and took three coats to get it even, but most yellows have this “streaky” issue. If you are looking for a unique yellow with a trusted name, Sally Hansen’s Forsythia just may be your best choice.  This gets an impressive 4 out of five bottle rating.

Lemondrops, Barielle

Lemondrops is from Barielle’s new collection called Sugar Rush. Lemondrops is a very vivid “French’s” mustard yellow crème, which borders on neon, but without the radioactive glow. The shade has a hint of orange making it a good fit for most skintones.  Since yellow is a notoriously difficult shade to apply evenly, there were some streaks at first but after three thin coats it evened out nicely and was very opaque. I highly recommend this one if you’re looking to make a bold statement this spring. I gave it a perfect 5-bottle rating.

Sephora, IM Beauty

Sephora by OPI includes a wide range of fabulous colors for spring 2009.  One of the standouts is their yellow shade named, IM Beauty. IM Beauty is a lemon chiffon yellow crème which is pale, soothing, and extremely flattering to cooler skin tones. Like the other shades in this post, I had streaky issues so three coats were needed for smooth finish. In general, Sephora by OPI’s polishes are really great and have nice staying power, so if a more subtle yellow is what you had in mind, then IM Beauty could be the perfect pick for spring! I give this shade 3 bottles.