ideeli debut: Vera Bradley

It's the tote you carried on your first solo flight, the backpack you and your sorority sisters got embroidered in college, the weekender you took on your first romantic getaway. These are the moments you'll never forget, so it's only fitting that you've stuck with one brand through them all.

That's why we're super excited for the ideeli debut of Vera Bradley, with a bevy of bags and accessories in their much-loved signature paisley and quilted cotton. Patricia Miller and Barbara Bradley Baekgaard are Southern belles who noticed a need for luggage that was as pretty as it was practical. And over 20 years later, scores of women consider their "Veras" their go-to accessory--whether they're headed to a homecoming game or their honeymoon.

If you're a loyal fan (like us!), you'll love today's batch of Vera Bradley goodies, in classic prints like Rhythm and Blue and Deco Daisy. New to the club? Get ready to snap up the bags that you'll be turning to for many years—and adventures—to come.