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Tuesday
Sep202011

Mercedes-Benz Fashion Week Wrap-Up

Nothing revs up the engines of the fashion-obsessed like the industry’s main event: Mercedes-Benz Fashion Week. The shows wrapped up last Thursday, September 15, and as sponsors, we were at the center of the whirlwind of activity—from the emerging trends for Spring 2012 to the glitterati dotting the front row to the street style donned by the fabulous fashionistas hanging around Lincoln Center.

The most notable trends for next spring are for the ladies who brunch—with an attitude. Colorblocking remains relevant, but the hues are new. With citrine, tangerine, and lime all on one end of the spectrum, and minty greens, the babiest pinks, and pale blues on the other, there’s no color combo off-limits when the temps start rising again. Midi-length skirts are continuing well after fall, for a mid-century hourglass shape we love. And that’s not where the ladylike trend ends. Peplums were everywhere, cinching the waist in style. And for those days when comfort is key, billowy drop waists reference the roaring 20s with a modern twist. Here are more of the trends we loved:

Jill Stuart: Lighten up—for Spring, that is. Sorbet shades were ubiquitous on the runway this season, and we loved how Jill Stuart used them to lend a casual vibe to classic sportswear. This look was a favorite because it also takes the pantsuit up a notch, literally. You’ll definitely spot this trend again, because shorts and blazers are a match made in Spring 2012 heaven.

L.A.M.B.: We love the way Gwen Stefani and her team inject this line with a dose of the rock star’s fearless fashion sense. The Spring 2012 collection wasn’t shown on the catwalk (Gwen couldn’t be there so they showed a presentation instead), but we were ok with that because we got an up-close-and personal look at the edgy black-and-white tribal prints we NEED to snag for next season.


BCBGMAXAZRIA: We may have hated geometry, but the angular shapes and linear patterns that made up the Spring collection at BCBGMAXAZRIA are worth studying. The palette was heavy on the black and white side, but pops of orange and yellow were perfectly in line with the hues we spotted in several lines for spring. And we couldn’t be more grateful to the fashion gods—the maxi length is here to stay.

BETSEY JOHNSON: Here’s the thing, we don’t always have an occasion to wear La Betsey’s cupcake-shaped frocks. But you better believe we’ll find one. This shot, direct from our sponsor seats in Lincoln Center, was one of our favorite looks. The little white dress is well on its way to replacing the LBD, and with black piping, it’s the kind of party-perfect frock Betsey is known for.

And the runway looks are only half the fun. Some of the best style at Lincoln Center was donned by the celebs in the first, second, and third rows. Find your faves in these pics we were able to snap.

And while the paparazzi were snapping shots of the fashion jet-set, we had our eyes on the girls just like us, found walking the lobby, headed out for a bite between shows, or even just soaking in the scene around Lincoln Center. We kicked off our #ideelSTYLE series on Twitter, where we share with you ideeli-approved ensembles seen on the streets. What’s in it for our super-stylish mavens? If we deem their outfits ideeli-worthy, they are rewarded on the spot with an ideeli gift card and a moment in the spotlight when their style is shared with our thousands of Twitter followers! Check out some of our faves below.

Back at ideeli HQ, our team was all abuzz with our featured Fashion Week designer sales, style-centric Facebook fodder, and giveaways to give all mavens a chance to take part in the MBFW action. Thousands of you entered our Runway-Ready giveaway on Facebook, for a chance to win a head-to-toe designer ensemble with pieces from Vivienne Tam, BCBGMAXAZRIA, Betsey Johnson, and L.A.M.B.

And getting outfitted by the pros didn’t stop there. We partnered with fellow MBFW sponsor Maybelline New York to bring you a #FLASHFRIDAY Twitter giveaway of epic proportions. They sent over this gorgeous caboodle of fit-for-the-pros Maybelline makeup for one lucky maven to win. Looking like the top models has never been so easy!

Another Mercedes-Benz Fashion Week has come and gone, and we hope you loved hearing our take on the week’s festivities. Who were your faves this season? And because we're always thinking of what crazy antics we can pull off, let us know what you'd like to see us do next season. Until February, happy shopping!

Reader Comments (1)

Honestly I like the one with leather jacket, it's wearable and it rocks! But all the outfits were great. Congratulations!

October 3, 2011 | Unregistered CommenterAmber | Club Flyers

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