Wednesday
Jun232010
The ideeli Scoop on the Convertible Dress
Posted on
Wed, June 23, 2010 at 9:00AM
Wed, June 23, 2010 at 9:00AM
The quest for the perfect, all-occasion dress is one any fashionista knows well (boy, if the fitting rooms we've seen the inside of could talk). So, imagine the thrill we felt upon discovering Ravon's genius Convertible Dress: not one, but 15 frocks to choose from—in one garment! Name your style—halter, one-sleeve, strapless, bandeau, v-neck—and you can create it (shop our sale today). So how did this inspired piece of design come about?
"I started my own line of wrap skirts in 2001 while still a student at FIT," Ravon designer and mastermind Von Vonni shares. "The inspiration for the Convertible Dress came from both Grecian dresses and just draping and playing around with fabric on a mannequin." And the rest, as they say, is history. Adds Vonni: "With this dress in her wardrobe, a woman will have at least 15 different looks in her closet that, most importantly, will always fit her perfectly since the dress is wrap-style, which is reliably flattering on the waist."How do you fashion those 15 amazing styles from one simple piece? Check out Ravon's how-to video on the Convertible Dress, hosted by Von Vonni himself!


Reader Comments (53)
The clothing is beautiful. This is my first time viewing your website. Thanks for the opportunity. Once you make a turn into ideeli you will be going into circles before finding you a way out.
When will you have more of these dresses for sale on your site?
Hi Amanda:
So glad you enjoyed the dress! Please keep checking our Coming Soon e-mail and site for more news about upcoming sales. Thanks!
Best,
The ideeli Team
This dress does not fit everyone. Tried it on in the shorter version. Im 5'2" 130 lb. 36C cup could not get it over my chest or past my hips that are about 30 width at the hips.
@Liz: We're so sorry that you had an issue with the fit of the Ravon dress. As always, sizes can be tricky, and we encourage members to consult our Details and Size Chart sections to learn about the sizing of an individual item before purchasing.
We're also more than happy to answer any questions you might have regarding the specifics of our merchandise, and encourage you to contact us at support@ideeli.com or on our message boards (there's one for each sale). We also do accept returns on many items if you'd like to explore that option, too.
Thanks for reaching out to us, and please feel free to contact us again if you have any further questions.
Regards,
The ideeli team
I loved the long ravon dresses but unfortunately the green one was sold out. Will you have any more of the long ones for sale again in the upcoming months?
will you be bringing back ravon dresses anytime soon? i just missed them last time and was devastated.
Just received my dress today (long version) and I LOVE it! The fabric is stunning and the fit so lovely! I'm curvy, but it just make my body look stunning! Thank you all so much, it is breathtaking!!! Can't wait to get more colors.
I just received my short red wrap dress and I believe it is the long one, as it doesn't look like the short one shown in the video, way too much fabric. Other than it perhaps being the wrong dress, there were no instructions included in the box. When I contacted Ideeli I was told to view this video for instructions. I have to say I am really disappointed in the video, it is not helpful at all. It is more of a commercial/endorsement for his dress than any real instructions. It would be much more helpful to have a pamphlet describing the different wraps or perhaps a CD that show them all from the very beginning instead of when the dress is already on the model.
@Michelle: We're so sorry to hear that you're disappointed with the dress you received. We'd very much like to work with you to ascertain whether you were shipped the correct dress. Could you please e-mail us your ideeli username and an e-mail address to blog@deeli.com? As soon as we receive your information, we'll be happy to start helping you. Thanks!
Best regards,
The ideeli team
I was going to purchase the long green mod convertible dress but it sold out before I could. I joined the waiting list but any other time I've joined a waiting list I never received an email notifying me that more were available. I REALLY want this dress and can't find it anywhere. Any help??
I have missed the recent sale but I would like to order some Ravon dresses. Could please let me know when you will have them on Ideeli again?
Thank You
Hi Jessi and Gabi,
Great news: we're holding a Ravon ideeli Encore sale later this month. Stay tuned to your ideeli e-mails for details!
Best,
The ideeli team
I hope I'm not too late for the "later this month" Raven Ideeli Encore sale. Have been looking for this dress since I saw it on a Facebook ad. I didn't see it in the coming soon list so is it still on??? Thanks
Hi Monica,
You're right on time. Please keep an eye on your ideeli e-mails and the Coming Soon section of our site for information on the Ravon sale this week.
Best,
The ideeli team
So what time does this sale start. You've got quite a few people waiting in the discussion forum for the coming soon sale. Watching the site with anticipation! Thanks
Why does it say that the Ravon convertible dresses go on sale today but it isn't showing up as being on sale?
I wish I had read this blog here about the dress before I purchased it. Why no instructions - come on the video is horrible and I cant take my desktop to my closet on the second floor to figure how to wear the darn thing. Crazy not to have a pamphet with this dress. Now I have to send it back as it is pointless without instructions.
@Monica @Jessi: The sale began at 11am ET for First Row members, 12pm ET for Second Row.
Thanks,
The ideeli team
I have to agree with the previous posts concerning the lack of any information as to how to wear the ravon dress. I received mine today and was shocked that there was no "how to" included. It would have been appreciated if ideeli mentioned this during the sale, I still would have purchased, but you have to know that that is information customers want to and should be aware of.
I missed the convertible dress sale! I'm new to ideeli and I'm still trying to get the hang of it. Will there be another ravon sale soon?? How can I find out when it will be back? Those dresses were beautiful and I'm desperate to get my hands on one!
I received the long dress however, it does not come with instruction and the video doesn't show you how to do the different styles. Is there some where I can get a step by step instruction manual?
@Tee, @CJ, @Stacie: We're sorry to hear that you did not find the instructional video helpful. We're going to share your messages with our buyers as well as the manufacturer. We will be sure to update our members if an instructional booklet is created.
Best,
The ideeli team
@Jane: We're currently featuring the Ravon Convertible Dress in our Spring Essentials sale. For future sale information, please stay tuned to your daily ideeli e-mails and the Coming Soon section of our site. Thanks!
Best,
The ideeli team
I love my new wrap dress (long blue floral)... The only negative thing I have to say is that it can't be worn with a bra, at least not very easily. My 36DD girls really do look better with a little more support. Anyway, I was looking for other (more affordable) versions, because I've decided I need a short black one and found the next thing you NEED to offer. You need to offer a jersey wrap pantsuit!!! During my search I can across one for a mere $300+ and have been in love with pantsuits for about 20 years. Just a tiny added note, which I'm sure you're aware of, after selling hundreds of these dresses... After viewing the original You Tube instructional video there are additional videos that are much more helpful that scroll across the bottom of the screen. However, an instruction pamphlet would be helpful too. Thank You!