Gisele is shown above at the launch of her flip flop collection in Madrid Spain on April 22, 2009

The other day I looked in the mirror at my Barbie blonde locks and carefully inspected my roots as I do every four weeks before I call my stylist at Spanish Fly Hair Garage. I thought to myself, what could I be doing with the money saved from obsessing over these platinum blonde highlights?

Then, the light bulb turned on. Brilliance! I booked the earliest appointment with one thing in mind: my roots. I went for the baliage color technique and pulled my natural medium blonde hair color through to the ends. My hair took on a more fashion forward look and made me realize that I've got a great head of hair! Here is a bonus tip, this works beautifully on chestnut, otherwise known as plain Jane brown hair too.

It’s been over my usual four weeks now and I still love the color! My next appointment is scheduled for eight weeks from my last and I plan to get a quick trim and touch-up.

Many celebrities are taking to this trend like Whitney Port, Gisele Bundchen, and Jessica Alba. This sun-kissed bohemian-chic look will take you into the summer and gracefully to fall.  So, embrace your roots and save some dough! 

by Sarah Essary 

Sarah writes about consumer and fashion brands from a public relations perspective on her blog: ConsumingPR. You may also follow her on Twitter.