Video Of The Day, Birds Of A "Fether"

It is hardly a head scratcher why the video, Birds of a Fether by Erin Fetherston, was nominated for best video of 2009 by the Fashion 2.0 Social Media Awards. The side streets of NYC provide the perfect canvas for Fetherston's collection in this dreamy back and white short. The story is simple and charming and made us want to follow this pied piper of fashion too. To see other videos nominated this year click here.

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Phillip Bloch, Eyewear

Last night ideeli hosted a little soiree with Fashion 2.0, a networking organization lead by our new friend, the gorgeous Yuli Ziv.  At the event, celebrity stylist, author, actor, and designer Phillip Block told us about his eyewear line for Hush Puppies, unbelievably priced at under $150. I am peeved. I just paid a small fortune to See Eyewear for my new lens. I wish I knew about his line of super cute nerdy shades earlier.  Want to stay in touch with Mister Bloch? Join his Twitter page.