ideeli at MBFW: The Runway, Our Way

As an official sponsor of Mercedes-Benz Fashion Week, we’re thrilled to bring you into the fashion fold with us for 8 days of special sales, guest bloggers, and, on Twitter and Facebook, live runway coverage and a super-sized dose of style-centric interactive features. Starting Thursday, it’s going to be all MBFW all the time, and here’s what you can expect to see:

Featured Fashion Week Designers
We’re celebrating our plunge into the latest MBFW with what we do best: amazing sales. So while our fashion team is off getting a first glimpse of the new collections, we’re bringing you looks from some of our all-time favorite designers, the same day their runway shows debut. Look out for:
Sept. 8—Tadashi Shoji
Sept. 9—Cynthia Rowley, Nicole Miller
Sept. 10—Vivienne Vivienne Tam
Sept. 11—Tommy Hilfiger, L.A.M.B.
Sept. 12—Perry Ellis, Betsey Johnson
Sept. 13—Badgley Mischka

Twitter and Facebook
Follow the action via moment-to-moment runway updates on Twitter (@ideeli). It’s the runway, our way. On Facebook (facebook.com/ideeli), we’ll be pumping up the fashion muscle on all of your favorite page features, including special Mercedes-Benz Fashion Week editions of Editor's Picks, Like or Dislikes, Pop Quizzes, and more. Everything from trend reports to what the MBFW glitterati are wearing to getting your take on looks from the shows.

Presenting: #ideelSTYLE
While the runways are full of covetable trends for next season, some of the most fabulous styles sported at MBFW are on none other than the attendees! We were so impressed by the street style in and around Lincoln Center last year, that we decided to launch #ideelSTYLE, a Twitter campaign showcasing maven-worthy ensembles that we think you, our followers, will love. Look for #ideelSTYLE on our tweets, and if you're at MBFW and rocking a great look, there's a perk in it for you. If you're featured on our timeline, you'll get an ideeli gift card, to feed the habit in true #ideelSTYLE.

Giveaways
We'll be running a special edition of our weekly #FLASHFRIDAY Twitter giveaway on Friday, September 16, thanks to Maybelline New York. It'll be your chance to score a full-blown pro kit, with the same mascaras, shadows, lip colors, and more rocked by your favorite models. Don't forget to check out Maybelline New York's livestreaming of 30+ top shows at www.youtube.com/liverunway.

Our Runway-Ready giveaway is up and running on Facebook, giving you a chance to take part in all the fabulousness of the big event. You'll have a chance to win must-have pieces from our featured designers, so you too can be runway-ready.

Phew! That's quite the lineup. From the clothes to the celebs, #ideelSTYLE and giveaways, we’d love to hear your thoughts on Mercedes-Benz Fashion Week! Tell us on Twitter, Facebook and right here in our comments.